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The Rise of Virtual Events in the Interior Design Industry

If you’re an interior designer, then you know that virtual events have taken over the industry in the past two years. Virtually all major design brands are now hosting online events, and for good reason: they’re a great way to reach new customers and grow your business!

The covid pandemic is a global emergency that has impacted the way we live and work. In light of this, virtual events have become more important than ever. They allow us to connect with others without having to leave our homes. We talked to experts to find out how virtual events can help interior designers connect with customers and grow their businesses. 

What are Virtual Events

So, what exactly is a virtual event? Put simply, it’s an online event that allows attendees to interact with each other and with the brand in real-time. Virtual events can take many different forms, but they all have one thing in common: they’re interactive and engaging. Some popular examples of virtual events include webinars, live chat events, and even virtual trade shows.

So why have virtual events become so popular in the interior design industry? There are a few reasons. First, they’re a great way to reach new customers. With a virtual event, you can reach people from all over the world with just a few clicks of a button. Second, they’re a great way to connect with existing customers. Virtual events provide an opportunity for you to build deeper relationships with your existing customer base by interacting with them in real-time. Finally, they’re a great way to generate leads and sales. With a well-executed virtual event, you can generate leads and sales that you wouldn’t have otherwise been able to reach.

Hosting a Virtual Event

There are a few things to keep in mind if you’re thinking about hosting your own virtual event. First, it’s important to choose the right platform. There are a number of different platforms that you can use to host your event, so it’s important to do some research and find one that will work best for you. 

Second, it’s important to promote your event. You can promote your event through a number of different channels, including social media, email marketing, and even traditional advertising. 

Finally, it’s important to make sure that your event is interactive and engaging. The more interactive and engaging your event is, the more likely people are to attend and participate.

What do Experts Think About Virtual Events

Melanie Musson from Clearsurance talks about benefits of virtual events, but also about their challenges. 

“Virtual consultations and design sessions became popular during COVID shutdowns. Even though most people aren’t practicing social distancing anymore, the convenience of virtual consults has turned them into a staple part of the process. 

Virtual conferences and seminars are more accessible and cheaper for people to attend, and online training has continued to be a popular option. But it’s just about impossible to have a home show conference remotely. Reps need to see and touch the products to understand how things work together, feel, and look.” 

Nieu Cabinet Doors also saw benefits from hosting virtual events:

“”Virtual events offer an opportunity for brands to connect with a larger audience, across different geographies and create more of a relationship with their customers on a more frequent basis than the logistics of in-person events. If your business can ship your product, virtual events are a fantastic service offering to expand your customer base and education.”


The bottom line is that virtual events are a powerful and growing tool in the interior design industry. They provide an opportunity for designers to connect with potential clients from all over the world, showcase their work, and build relationships that could lead to future business opportunities. If you’re not already using virtual events as part of your marketing strategy, now is the time to start. 


Written by Emile

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